Looking for a great addition to your wardrobe that won’t break the bank? Why not purchase a brand new Casio watch and add some functionality to your day to day outfits? Long known as the leader in smart, affordable, and fun watches for men and women of all ages, Casio watches come from a large electronics company based out of Shibuya, Tokyo, Japan. Not just a manufacturer of timepieces, Casio is also known for electronic products such as PDAs, cameras, musical instruments, audio devices, calculators and more. The brand, which was founded in 1946, has come a long way since its inception, and now provides a wide range of watches for fun, stylish folk who don’t want to drop multiple paychecks on a timepiece. Casio reached its peak of popularity in the 1980s, which is when it became known as a provider of wristwatches. Thanks to the brand’s large selection, Casio was an instant success in the watch market. Casio was one of the first manufacturers of quartz crystal watches, both digital and analog versions, and in the 1980s, the brand also released calculator watches. At the time, Casio was one of the only brands able to release a product that could display the time in many different time zones, as well as the only brand who offered watches with temperature, atmospheric-pressure, altitude and GPS position. In short, Casio ruled the market thanks to innovations that no one else had come up with yet.
In the nineties, Casio introduced a new line of colorful, fun, affordable watches for teens called G-Shock watches. Almost instantaneously, the G-Shock watches became the sign of a popular kid in the know. Teachers began to walk down school hallways only to see a sea of brightly colored G-Shock watches – or as the teen diffusion line that soon followed was named, “Baby G’s.” In the years that followed after the release of G-Shock watches, the brand continued to gain popularity, and the G-Shocks adorned the wrists of teens across the globe. The funny thing about the G-Shock line? While fun and affordable, G-Shocks actually weren’t necessarily aimed at the teen market. The name actually came from the watch line’s resistance to shocks – they were primarily designed for sport and military use, as they were made to withstand hard knocks and strong vibrations. Outdoor adventurers were the initial audience for the G-Shock line, but teens quickly picked up on the design qualities of the watches and became the ones to help the brand fly off the shelves.
Since its introduction, the G-Shock line has grown considerably. It now includes atomic clock synchronization, as well as “Tough Shock” functionality in the latest models, and Cockpit Series of the G-Shock has been chosen as the official timekeeper of Nismo racing. Never models of G-Shock watches feature metal banding and ornate analog timekeeping; in the nineties, the brightly colored G-Shock watches for teens were done in rubber in fun, spunky colors like lime greens and hot pinks. Modern-day G-Shock watches are popular with police officers, firemen, soldiers and paramedics – the people who appreciate the initial, steadfast and reliable qualities of the G-Shock.
The great thing about the Casio brand? While G-Shocks are by far the brand’s most popular line, Casio offers a wide variety of timepieces fit for a variety of different watch wearers. For instance, a rugged, powerful man might not love a G-Shock, but he’s sure to like the Casio Men’s Pathfinder Ana-Digi Multiband-6 Solar Quartz Digital Rubber Strap Watch. Stylish and sleek, this manly multifunction watch features a round black rubber case with function pushers, as well as button cards to prevent accidental operation. The round dial of this watch is protected by mineral crystal, ensuring that this precious watch stands the test of time. Meanwhile, white index markers display at all hour positions, and a world time feature borders the outer dial, keeping you in tune with the world around you. A solar powered quartz movement drives the white hour and minute hand, as well as a bright orange seconds hand. Large, stylish, and rugged enough for the outdoorsy guy, this watch is a must have when it comes to fun, affordable Casio watches.
Don’t think that the ladies have been left behind – Casio offers a wide variety of women’s watches as well. One of the most popular models for women is actually the simplest – the Casio Women’s Rubber Series Digital Quartz Alarm Rubber Strap Watch is extremely affordable, and also gets the job done. A rectangular black rubber case uses a stainless steel back and features altimeter, thermometer and barometric settings to help you stay in stride. An LED lighted dial helps you stay on schedule in the evenings, while a snooze alarm and countdown timer ensure time is always of the essence.